"The House of Hell is a little different from other Fighting Fantasy adventures. You start your adventure unarmed, with no provisions or potions; and you have to avoid being frightened to death!"
"As well as surviving your adventure by ensuring that your STAMINA never drops to zero, in The House of Hell you must also avoid being frightened to death."
"If your FEAR score reaches the maximum (as rolled initially--see above), then you are frightened to death and must end your adventure."
--House of Hell, Fighting Fantasy # 10, Steve Jackson.
Every time the phrase "frightened to death" appears in the instruction portion, it is always italicized, and it always, always makes me smile. I'm pretty sure that's what Jackson was going for. It's currently the30th anniversary of the series, and you can bet that to celebrate, I have the special new entry in the series, Blood of the Zombies, pre-ordered, and I daily check out You Chose Wrong, a tumblr dedicated to posting just the bad endings of Choose Your Own Adventure books.
Speaking of always, I've always meant to do a post on what Choose Your Own Adventure books, and Fighting Fantasy books in particular, have meant to me, growing up. For now, let's just let the fact that I have 50 of the original series' 59 books sitting on my bookshelf speak for itself.