I know we have a lot of the same readers, (and that publicity-wise, he's already cast his net to some fish that are a lot bigger than yours truly) but I would like to mention that a friend of mine is on Day 2 of a 4-week event, the Bureau. It's a multimedia murder mystery. It's an online mass narrative. It's even, dare I say, a game. And he's designed it to be accessible at any point, so take a look when you can. Further attempts at description on my part aren't really going to do it justice, so I recommend that you check it out for yourself; it's good stuff.